Media

Media refers to all visual, auditory, and audiovisual tools that transfer all kinds of information to individuals and society, with three core responsibilities: entertainment, information, and education.

The concept of media emerges as a communication concept alongside the need for news gathering or dissemination. In addition to being a source of communication, communication platforms are generally grouped under the term media. Media stands out due to its foundation in sharing activities across various fields such as literature, art, sports, science, and technology. Those who organize events can meet economic expectations and communicate through media tools. One of the major roles of media is to facilitate the stages involved in reaching users with a literary work. Media holds a significant place in human life, providing numerous advantages to people.

Media mobilizes masses, emerging as a potential sector. With the creation of financial structures and managing people through advertisements, media is a limitless sector with vast potential that continues to grow. In other words, media not only transfers information but also influences thoughts and contributes significantly to the economy.

The media and entertainment sector is undergoing a rapid transformation today. Industry players who can accurately read this transformation and take the necessary steps are facing significant opportunities. Digital transformation, in particular, is causing radical changes and transformations in all sub-segments of the sector. The ongoing changes and transformations in the digitalization axis are not only affecting the media and entertainment sector but also altering its most important partner, the advertising sector.

Turkey is in a significant position in this change, with its emerging and growing market.

As VİZYON, we have numerous clients in the sector, ranging from film and TV series producers to printed and visual media companies, advertising, and agency services.

Some of the services we offer to the sector include: